Reduce Your Photography Costs

Total photography cost for using manufacturers’ art: $0.

2. An apparel manufacturer with a large catalog funds a full-scale studio shoot twice a year. But after each main set is styled, lit and shot (generally with a view camera), the cataloger has the photographer step into the set and, using a hand-held 35mm camera whose flash-sync cord is plugged into the main lights, shoots a variety of smaller-detail shots. Art directors then use these shots as the manufacturers’ art to send to dealers, publications and other catalogs that sell the merchandise. They also use the shots in ads and press releases.