Record Mobile Shopping Predicted for Holidays

These projections just hammer home the point that retailers need to optimize their websites — both desktop and mobile — for increased holiday traffic. Consumers want and expect the same personalized shopping experience online that they're getting in-store.

What's your company doing to prepare for the coming holiday rush, both online and in-store? How are you integrating the two channels to best serve on-the-go consumers? Let us know by posting a comment below.