Special Report: More Web, More Print or Both?

While plenty of catalogers plan to increase their foothold in print, Web marketing is hardly taking a backseat. Web-based ordering numbers continue to rise. Consider these examples:
◆ More than 60 percent of all transactions at Lillian Vernon come via the Web;
◆ Nearly half of Sundance’s catalog sales come from Web orders;
◆ Stumps reports it’s seen a 30 percent increase year over year in Web sales in 2007; and
◆ Although he wouldn’t specify the number of Web orders New Pig is receiving, Hershey says more B-to-B customers are buying online as well. “We’re seeing more and more people gravitate to the Web to place their orders,” he says.