Special Report: More Web, More Print or Both?

Coming off a rough few years, Lillian Vernon is hoping to drive Web sales by circulating more catalogs. Lillian Vernon will circulate 15 percent to 20 percent more catalogs next year, Muoio says.

Some B-to-B catalogers also plan to be aggressive in ’08. New Pig Corp., a marketer of oil leak and spill management products, industrial safety and plant maintenance, intends to keep circulation levels at or above where they are this year, says Executive Vice President Doug Hershey.