Special Report: More Web, More Print or Both?

Stumps Prom & Party, a cataloger of prom and party supplies, also plans to increase catalog circulation in 2008. The 81-year-old company is enjoying its best year ever, and believes increasing catalog circulation will position it for continued prosperity. “We’ll be mailing more catalogs, thereby broadening our customer base,” says Keith Bansemer, director of Internet marketing at Stumps. “It’s time to take a good, winning formula and expand it further.”