Special Report: More Web, More Print or Both?

“If you can’t transform yourself out of catalog and onto the Internet, you’re going to be out of business,” says Mike Muoio, president/CEO of gifts and home goods cataloger Lillian Vernon. “We as a group and industry have to face that. There will always be catalogs, but if you can’t transform yourself, you’re going to be faced with those cost increases [paper, postage and printing] and you’re simply not going to be economical to the customer.”