Special Report: More Web, More Print or Both?

In November, nearly one-third of respondents to a reader poll on the Catalog Success Web site said they planned to spend more money on Web marketing and less on print catalog mailings in 2008, although more than 40 percent said they intended to spend more on both channels.

For this report, Catalog Success canvassed catalogers and other multichannel marketing experts to find out what those best-laid plans ought to be for 2008 and how e-commerce developments might affect them.