Special Report: More Web, More Print or Both?

➜ Dig deep into your inactive files. Because of the high cost of acquiring new customers, dig deeper into your base of inactive names and figure out ways to activate these files. — Fernandes

➜ Avoid offers and gimmicks. Catalogers rely too heavily on offers, such as free shipping, 10 percent off or trying to become the biggest supplier of a product just so they own all the market share, as opposed to trying to figure out what actual products their customers want. — LaPierre