Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
How much is enough? Con-sidering that the percentage of orders being placed online is in excess of 70 percent for some catalogers, “many still aren’t putting enough emphasis on having a strong enough Web site,” LaPierre says. “They’re not putting enough emphasis on converting customers once they get to the Web.”
0 Comments
View Comments
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Related Content
Comments