Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels
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Joe Keenan
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Ask any multichannel merchant and you’ll hear the same thing: The rubber stamp has no role in making marketing plans these days. The ongoing changes in e-commerce force catalogers to constantly reinvent the wheel. Add the killer postage increase this past May, and your best-laid plans probably won’t take full shape until close to Jan. 1.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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