Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels
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Joe Keenan
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Stumps is investing heavily in rich media to appeal to its primary demographic — teenagers, Bansemer says. “We’re improving our photography and video online, in addition to our social networking,” he points out. “We’ve been setting up specific blogs to make sure we start getting into those Web 2.0-type environments more.”
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