Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels
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Joe Keenan
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Sundance’s Web marketing budget in 2008 will be weighted heavily toward site redesign, as well as SEO and other Web site improvements, Hagen says. “We need the catalog to push our business in front of new customers; then they’ll come to the Internet to shop. It’s almost like our search engine is really the mailing of a catalog.”
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