Special Report: More Web, More Print or Both?

Then, there were others who at press time in late October were still “struggling with trying to figure out exactly how much money they should put in any one of these resources,” LaPierre says.

Intense Focus on ROI
ROI is very cost-effective in the Web channel, Muoio says. “As that continues to justify itself,” he notes, “we’ll continue to increase spending there.”