Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels
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Joe Keenan
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“But online acquisition channels, such as search, will get more expensive over the next few years as more players get into it,” says Rick Fernandes, CEO and founding partner of online marketing services company Webloyalty. “Catalogers will have to maximize the value of a visit to their site because the cost of getting someone to visit their site is high.”
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