Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels
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Joe Keenan
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Show Me the Money
As the Web continues to grow as the buying channel of choice for many consumers, so too does the Web-based budget for many catalogers. For instance, 75 percent of respondents to a CatalogSuccess.com reader poll earlier this year said they were increasing their budget for paid search.
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