Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels
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Joe Keenan
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In the end, these techniques can help in two ways, LaPierre says.
1. They help justify your initial investment in specific keyword terms in a pay-per-click environment; and
2. They help you identify those names on the back end that maybe you don’t want to promote quite as actively, frequently or aggressively as some other names you acquire.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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