Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels
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Joe Keenan
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What’s more, LaPierre says, catalogers have to continue to invest in marketing techniques that allow them to target more tightly than they have in the past. For example, catalogers need to scrutinize the lifetime value of customers who find them via search. They need to determine whether there are specific keyword terms that have a higher lifetime value than other terms.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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