Special Report: More Web, More Print or Both?
Reconsider how you allocate appropriate funds for online, print channels
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Joe Keenan
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While technology makes many things easier, it also can complicate your job. And as the Internet — and all that goes with it — has evolved over the past dozen years or so, catalogers’ jobs have become a lot more complex. Beyond merely becoming e-commerce and multichannel marketing experts, catalogers must pay closer attention to analytics and constantly reconsider how they allocate their marketing budgets.
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