Behavioral Retargeting: Reconnecting With Old Friends (or Site Visitors)
Reaching influencers with a tailored message — all of whom have great potential to become highly active brand ambassadors — is a particularly crucial element of behavioral retargeting through social media. Consider that the top 15 influencers in the beauty brand's campaign drove an eye-opening 19 percent of total campaign opt-ins.
Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo's platform offerings. For over a decade Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom's Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.
