Behavioral Retargeting: Reconnecting With Old Friends (or Site Visitors)
7. Use those analytics to engage the three groups with more precise targeting as the campaign progresses. This strategy enables you to reach more and more people who are highly likely to share, influence others or even buy your product in-store.
8. Once the campaign is over, begin long-term re-engagement through further retargeting by creating individualized messaging for influencers, sharers and shoppers.
Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo's platform offerings. For over a decade Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom's Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.
