Behavioral Retargeting: Reconnecting With Old Friends (or Site Visitors)
4. As those friends and followers opt in to play the game, start retargeting them too.
5. Once someone wins your "prize," retarget them yet again via email with a reminder to redeem their coupon in-store.
6. Use first-party analytics throughout the campaign to better understand your prospects. Who are the influencers that are driving multiple responses from friends and family? Who are the sharers? Who are the shoppers that actually redeem coupons?
Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo's platform offerings. For over a decade Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom's Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.
