Behavioral Retargeting: Reconnecting With Old Friends (or Site Visitors)
3. Retarget those consumers via both paid ads and email campaigns so that they play again and use social media to invite their friends and followers to play. If they don't win the free product coupon on their first try, give them daily chances to win while the campaign is ongoing. Also, give them additional chances to play each time they successfully refer friends and followers to join the fun via Facebook, Twitter or email.
Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo's platform offerings. For over a decade Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom's Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.
