Behavioral Retargeting: Reconnecting With Old Friends (or Site Visitors)
8 Steps to an Effective Social Media Retargeting Campaign
1. Provide a compelling offer that can be won through a simple game — e.g., the chance to sample a new product via an in-store coupon.
2. Embed the game into paid ads and your website. Do this on your social media pages as well so that consumers can directly share the game without needing to go off-site.
Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo's platform offerings. For over a decade Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom's Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.
