Behavioral Retargeting: Reconnecting With Old Friends (or Site Visitors)
Welcome to the new world of behavioral retargeting via social media interactions. Finally, it's possible to reach consumers in a much more personal and meaningful way than through banner ads alone.
One leading beauty product retailer, for example, recently used social media interactions to get 200,000 consumers to opt in for future retargeting efforts. In the process, it awarded 150,000 free product coupons to be redeemed at brick-and-mortar locations.
Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo's platform offerings. For over a decade Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom's Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.
