Behavioral Retargeting: Reconnecting With Old Friends (or Site Visitors)
Behavioral retargeting through social media opens up a new world of opportunity for brands as social media users become enlisted in their cause. Segmenting your social audience also enables much more focused messaging, paving the way for still greater precision and sales growth. It's behavioral targeting taken to the next level.
Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo's platform offerings. For over a decade Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom's Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.
