Behavioral Retargeting: Reconnecting With Old Friends (or Site Visitors)
As a result, that brand is now creating "lookalike" groups based on interests such as favorite brands, social activities and shopping patterns. By continuing to retarget and engage these influencers based on mutual interests, future campaigns can further refine and build a brand's network of influencers. In turn, those influencers will continue to spread the word to their friends and followers.
Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible for product strategy and new product innovation to diversify and transform Criteo's platform offerings. For over a decade Todd has built marketing solutions at the intersection of consumer identity and data. Prior to Criteo, his team established OpenX as the first people-based programmatic marketplace. As CPO of SocialCode, Todd developed products to activate and measure first-party audiences across Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom's Marketing Services business and founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.
