Develop Strategic Partnerships
1. List Exchanges. The most obvious way is to exchange housefile names, eliminating most of the cost of renting those names. Once you iron out the arrangement with the other list owner, have your list broker work this deal as a regular list order. Your broker will charge you a nominal fee (i.e., an exchange rate). You also can have the list sent directly to your service bureau. Your list broker should be involved in all of the lists you mail in order for your broker to provide the best possible recommendations to you in the future.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
