Develop Strategic Partnerships
Many mail-order companies don’t have their customer lists on the rental market. And many of these companies don’t use list rentals themselves to acquire customers. Moreover, some traditional mail-order companies use magazine advertising, rather than list rentals, to target their markets.
Thus, several customer lists that might be appropriate for your offer won’t necessarily be on your list broker’s radar. By doing some research on your own, however, you can find companies whose products complement yours and whose customers have an affinity for your merchandise. Following are three research tips:
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
