Harry & David Gets Hungrier
Recent acquisitions add value and refine focus for an iconic brand
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Joe Keenan
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• August 2008: Acquired Cushman’s, a grower and cataloger of citrus fruit.
Uprooting a Fixture
The decision to divest itself of Jackson & Perkins proved difficult for Harry & David. The brand had been a fixture in the Harry & David family since its acquisition in 1966. Jackson & Perkins played a major role in counterbalancing the seasonality of the Harry & David business, where the Christmas holiday season accounts for about 80 percent of sales. February, March and April, typically slower months for Harry & David, were strong for Jackson & Perkins.
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- Companies:
- Harry and David
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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