Harry & David Gets Hungrier
Recent acquisitions add value and refine focus for an iconic brand
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Joe Keenan
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Even when the fruit is harvested, packaged and ready to be shipped, Harry & David isn’t quite in the clear. Weather across the nation can affect the distribution of its perishable products. The worst time of the year generally is the winter months and Christmas, when snowstorms and blizzards across the Midwest and East Coast can wreak havoc on deliveries. Harry & David’s 100 percent customer satisfaction guarantee only adds more pressure to the mix. It costs money if that fruit is sitting on a truck getting riper, Williams notes.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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