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Joe Keenan
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My feelings on Offermatic's service are conflicted. From a consumer's perspective, I'm leery about handing over my credit information to a third-party provider of any kind. Sure, I like getting great deals, but at what risk? That's the tightrope that Offermatic is going to have to balance to be successful. Conversely, from a retailer's perspective, I see little to no risk involved. Yes, you pay a commission when a customer makes a purchase, but you may not have ever gotten your message in front of that customer without Offermatic's data. No customers come free these days, especially highly targeted ones.
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- Companies:
- Amazon.com
- Best Buy
- Gap
- Home Depot
- Wal-Mart
- Places:
- Sunnyvale, Calif.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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