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Joe Keenan
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Offermatic's solution affords merchants the opportunity to use hypertargeting, improving conversion rates by 10 times to 100 times over existing online or offline targeting methods. And as a result of accurate targeting, participating retailers cut down on wasteful marketing spending. Those savings can then be shifted to the customer offer or deal.
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- Companies:
- Amazon.com
- Best Buy
- Gap
- Home Depot
- Wal-Mart
- Places:
- Sunnyvale, Calif.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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