By
Joe Keenan
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Conversion Rates Improve
Merchants benefit because better targeting equates to better results. Offermatic's solution enables retailers to use permission-based targeting of consumers based on their purchase histories. Beta testing of Offermatic's platform with top retailers yielded a 14.5 percent conversion rate on its offers, a dramatic improvement over average conversion rates of .5 percent to 1 percent via other channels.
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- Companies:
- Amazon.com
- Best Buy
- Gap
- Home Depot
- Wal-Mart
- Places:
- Sunnyvale, Calif.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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