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Joe Keenan
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There are reasons companies use rebates rather than just dropping the price of items at the point of sale. Chief among those reasons is that many consumers never redeem rebates. They either forget to do so, don't want to take the time to fill out the rebate form, lose the rebate form or wait too long to submit the claim (most all rebates have a time limit). Industry statistics reveal that between 40 percent to 60 percent of all mail-in rebates go unredeemed.
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- Companies:
- Amazon.com
- Best Buy
- Gap
- Home Depot
- Wal-Mart
- Places:
- Sunnyvale, Calif.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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