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Joe Keenan
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True innovation and creative thinking is what's needed to sell products today. Other merchandising tips that LaPierre offered included the following:
- name products for search optimization (e.g., hikers in favor of hiking boots); and
- support web-only products with emails, pay-per-click campaigns and prominence on your website.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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