5 Reasons Why Catalogers Struggle Selling Online

That said, some customers don't need to receive your full-sized catalog. Use analytics to determine those who don't, and save money by not mailing them catalogs, LaPierre said. Test email prospecting, email append, web-only products and web-only buyer products to find those prospects that can become customers without the expense of having to mail them a catalog. And in today's world, that includes social media.