![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
In a session he led at the refocused Retail Marketing Conference in Orlando, Fla., Bill LaPierre, senior vice president of direct marketing and list firm Direct Media/Millard, discussed why traditional catalog marketers have encountered difficulty transitioning into online merchants. A recap of LaPierre's session follows, along with five pitfalls to avoid when shifting from a catalog-centric business to an online-driven operation.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
Related Content
Comments