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Lower cost inputs in the forms of warehouse space allocation, labor and shipping rates mean a higher contribution margin on every product sold. Higher quality outputs in the forms of accurate order processing, delightful customer service and expedient delivery drive happy customers to repeat purchases and friend referrals. Good retailers are constantly reviewing these inputs and outputs, always trying to prevent cost-saving efforts from sabotaging quality and vice versa.
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- People:
- Ronnie Johnson
- Places:
- Indianapolis
Ronnie Johnson
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