Readying for Another Postal Rate Increase

Alternatives to Mail

Mail may have been your most conventional mode of operation, but mail isn't the only way by which you can market and get your business to grow. If your company is not yet marketing via the Internet, begin to look at doing so. But do so smartly, and not by replicating the expensive mistakes of others. Make sure your site is as interactive as possible and tied directly to your back-office fulfillment operations. Make sure it's easy to find the goods for which buyers are looking, that it's easy to order directly online and that the speed by which an order can be fulfilled is fast enough to keep the customer interested and coming back.