Readying for Another Postal Rate Increase

Trim Sizes, Paper Weights

Unfortunately, the rates the Postal Service wants to charge for larger than letter-size catalogs will rise much more substantially than for letter-size pieces. Take a look at whether your mail marketing program can succeed profitably by converting some (if not all) of your present catalogs to a letter-size format. In addition, you also should explore whether using a lighter-basis-weight paper offers you any advantages. If you don't know the answers to these questions, then start by talking with your printer.