Readying for Another Postal Rate Increase

If you already market on the Web, explore ways to attract new and repeat buyers to your site. In some instances, you might find that using e-mail with current customers can provide the same pull as mail. In some instances, using a lighter-weight letter-size catalog for some of your mailings to existing customers and prospects in lieu of your larger, flat-size catalog might be sufficient to attract online customers to your Web site. Consider also using offers of gifts and premiums in conjunction with these letter-size (perhaps postcard) promotions to draw traffic to your site.