5 Tips to Save Your Ranking Post ‘Mobilegeddon’

Here are five tips to help you fix your most egregious mobile mistakes and help you thrive in a post-mobilegeddon world:

1. Create a specific and well-placed call-to-action (CTA) button. 

Mobile users who find your business online have a conversion percentage nearly three times higher than if the same search was done on a desktop or laptop. In fact, 70 percent of mobile searches lead to online action within an hour. To make this magic happen, users need a clear, easy-to-find and easy-to-use CTA button.
 For example, change the color to an attention-grabbing hue or add some subtle animation. Furthermore, tweak your button copy to better communicate your value proposition. Create motivating text that drives people to take action — and be specific. Adding just one word after the word “submit” can boost conversion rates by as much as 320 percent.