Ready or Not, Here Comes Retail IoT
The demographic information is combined with other real-time data such as weather (is it cold outside?) as well as your internal inventory and campaign goals. Then the advertisements can be highly targeted to maximize customer response and generate loyalty.
Going a step further, the IoT is making it possible to spot and deal with unhappy customers as early as possible in order to make them feel special. For example, if an airline can identify a diamond-tier passenger who has been waiting to check in for 10 minutes, the manager can head off his unhappiness by offering a “fast track” check in.
Oliver Guy is the global industry director, retail at Software AG, specializing in retail digital transformation and omnichannel technology strategy.
Oliver advises retailers across the globe on their technology strategy and decisions. With more than 20 years focused in technology, Oliver has worked with major names in global retail helping them improve their business through the use of innovative technology. Prior to joining Software AG, Oliver was part of the European Management team at Oracle Retail, his team being responsible for Retail focused Solution Consulting across Europe. Oliver started his career in technology implementing Supply Chain Planning and Optimisation solutions for customers across multiple industries in both Europe and Asia Pacific with Manugistics (JDA).
