Ready or Not, Here Comes Retail IoT
In brick-and-mortar stores, retailers are trying to create a warm and welcoming atmosphere by using smart signs that can adapt their offerings to suit the customer’s mood.
Enriched with sensors, the smart sign leverages IoT to create bespoke content. Smart signs tailor their content based on real-time analysis of multiple video streams, which include face detection technology. They provide demographic information about viewers, such as age and gender. Facial detection reveals mood. Is your customer grumpy? Happy?
Oliver Guy is the global industry director, retail at Software AG, specializing in retail digital transformation and omnichannel technology strategy.
Oliver advises retailers across the globe on their technology strategy and decisions. With more than 20 years focused in technology, Oliver has worked with major names in global retail helping them improve their business through the use of innovative technology. Prior to joining Software AG, Oliver was part of the European Management team at Oracle Retail, his team being responsible for Retail focused Solution Consulting across Europe. Oliver started his career in technology implementing Supply Chain Planning and Optimisation solutions for customers across multiple industries in both Europe and Asia Pacific with Manugistics (JDA).
