Ready or Not, Here Comes Retail IoT
Smart signs can adapt their offerings to suit the customer’s mood or to compete with a store down the road. Location analytics tools can help retailers target customers for preferential treatment. Remote body scanners will even measure customers for suits from their own homes. And feedback from smart devices can help retailers predict and avoid product breakdowns.
Oliver Guy is the global industry director, retail at Software AG, specializing in retail digital transformation and omnichannel technology strategy.
Oliver advises retailers across the globe on their technology strategy and decisions. With more than 20 years focused in technology, Oliver has worked with major names in global retail helping them improve their business through the use of innovative technology. Prior to joining Software AG, Oliver was part of the European Management team at Oracle Retail, his team being responsible for Retail focused Solution Consulting across Europe. Oliver started his career in technology implementing Supply Chain Planning and Optimisation solutions for customers across multiple industries in both Europe and Asia Pacific with Manugistics (JDA).
