Letters to the Editor
Readers discuss new industry trade group and slim jims
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Dear Editor,
Your letter regarding the American Catalog Mailers Association (ACMA) was fair and even-handed. But it’s important to emphasize that ACMA doesn’t downplay the important work that the DMA and PostCom have done and continue to do on behalf of all mailers. Many, if not most, of ACMA members, including my company, are members of either the DMA, PostCom or both — and for good reason.
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