Letters to the Editor
Readers discuss new industry trade group and slim jims
Catalog Success readers will recognize the value that the ACMA brings to catalogers and how the ACMA, DMA and PostCom all provide high value to all of us.
Neil Sexton
President & COO
Northern Safety Co.
Frankfort, N.Y.
Chairman, ACMA
Dear Editor,
Your July 2007 editorial brings to light a critical issue facing the industry: the No. 1 threat to catalog success in the future may well be cataloger apathy. Without a mobilized industry actively representing its own interests in a competitive environment, the future is at risk.
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