On the Web: 7 Things You Should Know About Google +1

7. With +1, Google is going head-to-head with Facebook over ad dollars. In the end, the company with the most data will win. Right now, Google is highly dependent on gathering its browsing data via cookies. With +1, however, Google will be able to learn more information about consumers, their likes and dislikes, their habits, and so on. Depending on how successful the +1 program is, this may or may not be important to you.