On the Web: 7 Things You Should Know About Google +1

5. Speaking of Facebook and Twitter, be sure to look at all the other icons (your "Tweet This" and Like buttons, for example) you use on your site to decide which order you want your icons to be listed. Remember, the first one will get the most attention, so prioritize them accordingly.

6. The bigger the brand, the better the chance it'll benefit from +1. Why? Simple. The more traffic you have, the more +1s you're going to get. If you're a little guy and want to make +1 work for you, you're going to have to work at it. Like with orders, if you don't ask for the click, you're not going to get it.