On the Web: 7 Things You Should Know About Google +1

Most retailers are thinking about the benefits of +1 for their Google rankings, but if you're really on top of things, there are lots of ways you can use +1 to your advantage on your own site as well. For example, you can use your +1 results for merchandising (enhance the content, including videos, for the items with the most +1s); to solicit reviews on particular items; to determine which products and/or services you should recommend to visitors; to customize a personalized landing page (just think, all your +1's in one place); to promote in PPC; to work harder to improve organic rankings; and to feature more on Twitter and Facebook.